Law firm Jadek & Pensa proudly unveils its revamped website, featuring a refreshed logo, a distinctive new colour palette, and a thoughtfully crafted visual identity. Our goal was to create a modern and recognizable graphic language that communicates the firm’s values, professionalism, and innovation through clarity and impactful symbols.
Key Innovations and Elements of the Visual Identity:
- Distinctive Color Palette:
The signature J&P blue, our primary shade, creates visual focus and symbolizes reliability and expertise. It is complemented by shades of grey and black, forming a harmonious visual identity that ensures clear communication across various channels. - Iconic Illustrations:
On the revamped website, unique illustrations represent each legal area, designed to attract attention through thoughtful metaphors and to showcase our in-depth knowledge of specific legal fields. These illustrations set Jadek & Pensa apart from other firms, enhancing our recognition and identity. - Characterful Typography:
By choosing Drago as the primary font, we emphasize seriousness and professionalism, while Arial, as the secondary font, ensures functionality and consistency across all digital and printed materials. This combination builds a recognizable and unique “voice” for our communication, clearly reflecting our values.
KCDM 3.0 Project and Collaboration with Leading Experts
The visual identity redesign is part of a broader project carried out within the framework of the third-generation Competence Center for Design Management (KCDM 3.0), which supports contemporary design approaches. The project was executed by Ljudje agency, responsible for the design, and HumanFrog, which developed the website. Together, we crafted a solution that is modern, functional, and aligned with sustainable design trends.
A Law Firm with a Strong Visual Presence
The revamped Jadek & Pensa website symbolizes our values—professionalism, reliability, and future challenges readiness. This transformation is not only digital but also aesthetic and substantive, emphasizing our commitment to the success of our clients and solidifying our position as a leading law firm in the Slovenian legal market.
At the launch of the updated website, Senior Partner Srečo Jadek remarked: “Our revamped visual identity combines the tradition, knowledge, and innovation that have defined us for decades. With this new look, we demonstrate our unwavering commitment to legal excellence and knowledge-sharing while assuring our clients that we are ready for future challenges and new victories.”
